![]() Or any other way you can make your audience feel special and important. Seasonal discounts – “Spring deal! Two-for-one throughout March.”.Limited number of discount offers – “The next 100 registrations get $15 off.”.Early bird sign-up discounts – “Sign up before July for 25% discount.”.There are lots of ways that you can frame your offer or discount, such as: You can give your audience a little buzz when you give them discounts! Tactic #3: Use an Exclusive OfferĮveryone loves a good discount, and when it’s exclusive, we find it even more appealing.Ī study found that when you give someone a $10 discount coupon, their oxytocin levels – a “happy” hormone – increased by 38%. Opening up the conversation means G2 can understand their users better and those same users will feel more valued by being asked to contribute. Their business is all about getting feedback on other companies, so they decided to flip it around and ask the people on their email list to give feedback and ask questions.Ī bold, simple “Ask a Question” call-to-action (CTA) lets the reader know exactly what the email is about before even reading the details. In this email, shown above, they wanted to create a two-way conversation with their audience. G2, the popular software review site, regularly sends emails out to its clients on a range of topics. Here’s an example of a company starting the conversation with its users. If you spot a trend in questions – maybe asking who your speakers are or how to sign up – you can create another email or even write a blog article to address these. Simply telling your audience what’s going to be covered in your event can be a turn-off, especially if it’s a conference, webinar, or learning event where the audience will want to pose questions.īy including a link to a question form, using Google Forms or Typeform, for example, you start a conversation and can be sure everything gets answered during your event.Īt the same time, allowing for questions before the event can give you a chance to address issues before your live stream even starts. When was the last time you listened to someone talking at you? Their email is super detailed, so no one has to go reaching for their calendar app to check what’s going on.Īs you can see, they’ve included the day of the week and the date – no counting on fingers to check if the class you want is on Tuesday or Wednesday.Īn important detail that really makes this email stand out is the inclusion of the time zone that the schedule is in.īy specifying that they’re using the PDT zone, or Pacific Daylight Time, there’s no confusion for their members who come from 37 countries around the world. The mindfulness studio Open has a packed schedule of live stream classes for their clients to sign up for. Let’s look at an example of a company being clear and specific about the dates and times of their live-streamed series. Particularly if you’ve got people paying to watch your live stream, you need to make sure they don’t miss it and start asking for refunds! The first tactic you need to know to get the word out about your video live streaming event is to include all the specifics your audience needs.ĭealing with hundreds of replies asking exactly when your live event is and which time zone it’s in will eat up your valuable time.Įven if you think your event is super local, like a town hall meeting or live streaming a local play, you’d be surprised how far afield people might want to connect from.Ī bigger event with a range of speakers, meetings, and breakout sessions will need even more specifics in your email. ![]() ![]() Tactic #1: Be Specific About Your Event Dates There are some tried and true email tactics you can use, including: In fact, in a survey of content marketers by the Content Marketing Institute, it was found that email was still the most preferred method of generating leads for their business.ĭollar for dollar, you’ll get better returns on an email marketing campaign, with $38 gained from every dollar spent.Įmail is great for reaching out to potential collaborators and your audience – we know that – so how can you use the power of email to promote your live stream event? Over the years, social media and messaging apps have been predicted to supersede email, but 50 years after the first email was sent, it’s still going strong. With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers. ![]()
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